Four audits to choose from
Which audit gives you the most right now?
Pick your topic. Every audit gives you concrete findings and a list of actions, not raw data for you to interpret yourself.
SEO audit
Visibility on Google
- Rankings for your most important search terms
- Technology: load time, mobile, indexing
- Content and structure of your pages
- List of actions, sorted by effect
SEA audit
Your paid ads
- Google Ads and Microsoft Ads reviewed
- Where budget turns into wasted spend
- Keywords, ad copy, landing pages
- Monthly savings potential, clearly quantified
GEO audit
Visibility in AI answers
- What ChatGPT, Claude and Gemini know about you
- Do you come up, or does your competition?
- Comparison with your main competitors
- A plan for becoming visible in AI answers
AEO audit
Answer boxes and featured snippets
- Featured snippets and Google answer boxes reviewed
- Answer score for your key pages
- People Also Ask gaps in your sector
- Snippet ready rewrites of your weakest passages
The topics in detail
What is behind SEO, SEA, GEO and AEO?
Different ways for customers to find you online. Here you can read what each audit checks and who it pays off for.
What an SEO audit reveals about your Google visibility
An SEO audit examines why your website sits on page two of Google rather than in first place. We analyse technology, content and rankings and deliver a list of actions, sorted by effect.
Google judges a website by several hundred factors. We group the relevant ones into seven categories: technology, load time, mobile rendering, content, page structure, internal linking and indexing. That way you see at a glance where the biggest lever is.
For mid-sized businesses in Reutlingen, Tübingen and Stuttgart, local visibility is often what decides it. So we also check whether you are found for search terms with a place name and how your Google business profile works together with the website.
What we check in the SEO audit
- Rankings for your most important search terms
- Load time and Core Web Vitals
- Mobile rendering on a smartphone
- Indexing in Google Search Console
- Title and meta description per page
- Internal linking and page structure
What an SEA audit uncovers in your Google Ads
An SEA audit examines your paid ads on Google Ads and Microsoft Ads. We show where budget turns into wasted spend and quantify how much you could save per month.
Many companies pay for clicks on search terms that never lead to an enquiry. Typically 20 to 40 per cent of the budget goes into that kind of wasted spend. We work through your search term reports, negative keywords and bids and mark what should be switched off immediately.
After that we check whether your ads lead to the right landing page. An ad for "web design Reutlingen" that points at the home page instead of a matching landing page gives away enquiries. Those are exactly the breaks we find.
What we check in the SEA audit
- Keyword and search term report in detail
- Negative keywords against wasted spend
- Quality score per ad group
- Ad copy and ad extensions
- Landing page relevance and load time
- Conversion tracking, correctly set up
What a GEO audit shows about your AI visibility
A GEO audit examines what ChatGPT, Claude, Gemini and Perplexity know about your company. We test live with eight AI models and compare you with your main competitors.
More and more people put their question to an AI instead of Google. If ChatGPT recommends your competitor and does not mention you, you lose the enquiry before you are even in the running. That happens silently and shows up in no conventional statistic.
We put eight typical questions from your sector to several AI models and document the answers as screenshots. Then we check what is causing it: missing sources, wrong facts about your brand or missing schema markup on your website.
What we check in the GEO audit
- Live test with eight AI models
- Brand mentions and whether the facts are correct
- Comparison with three competitors
- Which sources the AI cites about you
- Schema.org and llms.txt on your website
- 90 day plan for more AI visibility
What an AEO audit shows about your answer visibility
An AEO audit examines whether Google answer boxes, featured snippets and voice assistants pick up your content as the direct answer. We rate your key pages with an answer score and deliver snippet ready rewrites.
For more and more searches, Google shows the answer directly above the results: as a featured snippet, an AI Overview or in the People Also Ask questions. Whoever is there gets the click, or the enquiry straight away. Whoever is not stays invisible, even with a good ranking.
We check question by question whether your text works as an extractable answer: clear definitions, clean structure, matching schema markup (FAQPage, HowTo, Speakable). For your weakest passages we deliver finished rewrites you can put straight into the page.
What we check in the AEO audit
- Answer score from 0 to 100 per key page
- Featured snippet opportunities for your search terms
- People Also Ask gaps in your sector
- Answer schema: FAQPage, HowTo, Speakable
- Snippet ready rewrites of the weakest passages
- 90 day plan for more answer visibility
Quick orientation
Which audit fits your situation?
You do not have to commit. This table shows what will get you furthest.
| Your situation | Best place to start |
|---|---|
| You want to be found better on Google | SEO audit |
| You run ads and the budget evaporates | SEA audit |
| Customers find your competitor through ChatGPT | GEO audit |
| Google answers questions, but not with your website | AEO audit |
| Your website is old, slow or out of date | SEO audit and web development |
| You are starting online from scratch | SEO and GEO audit combined |
What you get
Three things, free and with no catch.
A complete website audit
We check your whole website: Google visibility, AI visibility, technology, security and legal basics. You only tell us where it hurts most, and that is where we look deepest.
15 minute initial consultation
If you like, we go through your audit together in 15 minutes. Not a sales pitch, but real contact with the people behind Laufwerk.
A clear plan of actions
You get concrete steps instead of raw data. What comes first, what comes later, and what effect each step has. You can carry it out without us.
How it works
From the topic to the plan of actions.
Choose your focus
Pick SEO, SEA, GEO or AEO as your focus and enter your website and contact details in a few steps. We always check the whole website.
We prepare your audit
We examine your website, your ads or your AI visibility and write up the findings in plain language.
Consultation and report
You get the finished report as a PDF by email. If you like, we go through the results together, with a clear list of actions.
You decide
You carry out the steps yourself or with us. No commitment, no subscription.
What it is worth to you
Better decisions, made faster.
Growth rarely comes from more effort, it comes from the right order. Within a few days the audit shows you where your marketing stands and which measures have the biggest effect on enquiries and revenue.
That way you decide deliberately instead of on a hunch: which budget goes where, which channel comes first, what can wait. Afterwards you carry out the plan yourself or together with us.
More from Laufwerk
What else we build for you.
Laufwerk is your IT and automation partner from Pfullingen near Reutlingen, Germany. After the audit we can carry out the measures with you directly.
Web development
Fast websites built with Next.js that get found on Google and in AI answers.
Cloud infrastructure
GDPR compliant hosting in Frankfurt, including maintenance, updates and backups.
Workflow automation
Workflows that take over recurring tasks and route enquiries automatically.
Software development
Custom web apps for processes that off-the-shelf software does not cover.
IT in Reutlingen
Your local IT services provider in Reutlingen, Pfullingen and the Neckar-Alb region.
IT in Tübingen
Web development, hosting and automation for companies in Tübingen.
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