SEO audit · free in exchange for a reference

What Google sees on your website.
Now you can see it too.

We check your website in seven categories against the current Google ranking factors. You get a PDF with a score, 30 to 60 findings and a concrete plan of actions.

Free in exchange for a reference, otherwise by individual offer. No contract, no sales pressure, no follow-up costs.

Request an auditWhat you get
From Pfullingen, Germany Free in exchange for a reference PDF report by email

Preview

What you get

A PDF with clear results and concrete recommendations. Click your way through the four sections.

An overall score for your organic visibility on Google plus 5 weighted category scores. A traffic light system shows where you rank and where you do not.

  • 7 dimensions analysed
  • Prioritised action plan
  • 12+ pages crawled, 44+ checks
  • Concrete effort estimates
49
Overall SEO score
Technical SEO
72
Content & E-E-A-T
30
On-page & SXO
50
Schema & data
68
Performance (CWV)
55

Sample data for illustration. Your report contains your real values.

Good to know

Laufwerk offers four audit types to choose from: SEO, SEA, GEO and AEO. Every audit delivers a PDF report with score, findings and a plan of actions. This page explains in detail what the SEO audit covers. More on the GEO audit

You may recognise this

The sentences we hear most often from owners who call us.

If you recognise yourself in one of these sentences, the audit gives you the honest answer.

“

"My competitor ranks higher on Google. Nobody can explain to me why."

“

"I put money into advertising. The enquiries never came."

“

"An agency wanted a monthly fee. A few reports arrived and no enquiries."

“

"My website was built seven years ago. I know something is not right."

This lands in your inbox

A PDF that tells you exactly what to do.

Clearly structured. Sorted by priority. The scope scales with the size of your website. Written so that you can decide straight away what to do yourself and what to hand over.

An overall score from 0 to 100

Plus a clear explanation of exactly which points are missing. You see at a glance where you stand.

Seven individual scores

One per category. You know where the biggest lever is and where everything is already fine.

30 to 60 concrete findings

Sorted by priority. For each finding: what is wrong, why it costs you rankings, what to do about it.

Top 5 immediate actions

What you should tackle in the coming week, with the expected effect on your score.

Finished files ready to install

Schema markup, robots.txt corrections, meta tags. Ready to drop in, with no extra research.

90 day plan

For the topics that take more effort. With the order of work, an effort estimate and the expected effect.

What runs under the bonnet

44 checks. Seven categories. One report with 30 sections.

Others load your website once, run a tool over it and send you the raw data. We do more. Here is what really happens when you sign up.

44+
checks per audit
7
weighted categories
11
code snippets to install
30
sections in the report PDF
01

Crawl the website

We load every subpage and check what Google sees, including a crawl health check.

All URLs checked
02

Technical SEO

Security headers, sitemap, robots.txt, redirect chains and canonical URLs, with live requests.

Live server test
03

Core Web Vitals

We measure LCP, INP and CLS on mobile and desktop. These three values feed directly into the ranking.

Mobile and desktop
04

Validate schema markup

Every JSON-LD block is parsed and checked for completeness, @id collisions and properties.

Live against schema.org
05

Content quality

A separate rating per page against Google E-E-A-T framework. Word count, trust signals, author profiles.

Page by page
06

Analyse images

WebP and AVIF delivery, alt text, fetchPriority on LCP images, file size against display size.

Rated per image
07

AI search readiness

llms.txt, AI crawler access, how citable your content is. Included even if you do not order GEO.

8 AI crawlers checked
08

Score and rewrites

Overall score, plan of actions, finished code snippets to install. PDF and DOCX in your inbox.

PDF and DOCX

How it works

From signing up to the report in your inbox.

01

You sign up.

Your name, email address and the address of your website. For the free audit, in exchange for a reference, we agree the right to use it as a reference; nothing is published until you approve it. You receive a confirmation by email.

02

We start the audit.

You do not have to do anything. We crawl your website and analyse more than 200 signals.

03

PDF in your inbox.

The scope scales with your website: small sites give compact reports, larger sites more extensive ones.

04

You get going. We stay reachable.

If you have questions about the report, write to us.

Honestly

Not every website needs an audit today.

We tell you beforehand whether it is worth it for you. Here are the two lists.

Worth it if

  • You have never checked in the past two years what bothers Google about your website.
  • Your traffic has dropped inexplicably over the past few months.
  • You have put money into Google Ads and the enquiries did not come.
  • You have just launched a new website and want to know whether it is technically clean.
  • You want to sell your website or show it to an investor.

Less worth it if

  • You are planning a complete rebuild of your website in the next four weeks.
  • You already had an audit done in the past three months.
  • You have fewer than five subpages and no plans to grow.

In those cases, write to us. Sometimes our answer is: wait another three months.

Included in the audit

Seven categories, weighted into the overall score.

Each category enters the overall score with its own weight. That way you see immediately where a fix earns the most points.

01
22 %

Technical SEO

We check crawlability, indexing, robots.txt and sitemap.xml. Plus security headers, redirect chains and canonical URLs, with live requests against your server.

02
23 %

Content quality and E-E-A-T

We rate every page individually against Google E-E-A-T framework. Word count, thin content, author profiles and trust signals enter the overall score with the highest weight.

03
20 %

On-page SEO and SXO

We analyse your current Google positions and rate your pages from the user point of view. We check title tags, H1 to H3 and meta descriptions URL by URL.

04
10 %

Schema and structured data

We validate every JSON-LD block against schema.org. We check types such as Organization, LocalBusiness and BreadcrumbList for @id collisions and missing properties.

05
10 %

Performance and Core Web Vitals

We measure LCP, CLS and INP. These three values feed directly into the Google ranking. We also check image optimisation, lazy loading and caching behaviour.

06
10 %

AI search readiness

We check whether ChatGPT, Claude, Gemini and Perplexity know your site and can cite it. llms.txt, AI crawler access and how citable your content is are part of the audit.

07
5 %

Images and media

We check WebP and AVIF delivery, alt text and fetchPriority on LCP images. We document file size against display size for each image.

Why this pays off for small companies too

One check instead of a monthly fee.

One report instead of a monthly fee

An SEO agency ties you to a monthly fee, often with a minimum term. Your audit delivers a PDF report and costs you nothing in exchange for a reference. You then know concretely what needs doing and can decide for yourself what to handle in house and what to hand over.

Useful from five subpages upwards

A small website can have just as many problems as a large one. Some are even easier to fix, because fewer places are affected.

One new order a year is enough.

If a better ranking wins you just one additional order per year, the report has paid for itself five to twenty times over. With most of our clients it is considerably more.

Audit for a reference

Free in exchange for a reference.

Choose one of four audit types: SEO, SEA, GEO or AEO. You sign up, we check your website and you receive a PDF report with score, findings and an action plan.

What you get

  • Four audit types to choose from: SEO, SEA, GEO, AEO
  • One overall score with measures in order of priority
  • Concrete findings on your website instead of general tips
  • PDF report with an action plan in your inbox
  • No contract, no subscription, no follow-up costs

One condition

We may use the results as a case study and reference, with your company name, logo and factual findings. Nothing is published until you approve the specific text. We agree this when you sign up.

Request your audit for a reference

You would rather we did not work with your results? Write to us and we will find another way.

The topics in detail: SEO · SEA · GEO · AEO

Briefly answered

The most important questions about the SEO audit.

What does an SEO audit cost?

With us the SEO audit is free if we may use the results as a reference. Nothing is published until you approve the text. If you would rather not provide a reference, we prepare an individual offer. There is no subscription. In every case you receive a PDF report with score, findings and a plan of actions.

What is the difference between an SEO check and an SEO audit?

An SEO check is a quick snapshot with automated figures such as loading time or missing titles. An SEO audit goes deeper: we examine technology, content, structure and current Google positions in seven weighted categories and derive prioritised measures from them. Afterwards you know not only what stands out, but what to do first.

FAQ

What else you might want to know.

What happens after my request?+
You receive a confirmation by email. We then start the audit without you having to supply anything. We crawl your website, measure loading time, check structured data and content and prepare everything. You receive the finished report as a PDF by email, with a suggested time for a call if you wish.
Is it worthwhile for a small website too?+
Yes. A small website can have just as many problems as a large one, and some are quicker to fix because fewer pages are affected. The audit makes sense from about five subpages. If you are unsure, send us your URL in a short email and we will tell you honestly whether it is worthwhile for you.
How does your audit differ from free tools such as PageSpeed Insights?+
Free tools deliver raw data: you see that your LCP is 3.4 seconds, but you do not know what that means, what it costs and what to do. We deliver both, the measurements and their translation into business decisions, sorted by priority and with a concrete plan of actions.
Do I need technical knowledge to use the report?+
No. We describe every problem so that you can fix it yourself or hand it to a provider precisely. For many measures you receive ready-made code snippets such as schema markup, meta tags or robots.txt corrections to insert directly, in case you prefer to get hands-on yourself.
What is the difference between the SEO audit and the GEO audit?+
The SEO audit checks your visibility on Google. The GEO audit checks whether ChatGPT, Claude, Gemini and Perplexity know your brand and name it in answers. The two differ: ranking well on Google does not mean AI answers name you automatically. We are glad to clarify with you which audit makes sense first.
What if the audit shows that everything is fine?+
The report is valuable even then: you have it in black and white that your website is technically clean and can raise your advertising budget with a clear conscience. In practice we find at least 15 improvement opportunities in most audits, often even on websites that have been optimised before.
Why is the audit free in exchange for a reference?+
Because we keep working with the findings: in return we may use the results as a case study and reference, with company name, logo and factual findings. Nothing is published until you approve the specific text. If you would rather not provide a reference, we prepare an individual offer.
Can you also implement the measures from the report?+
Yes, on request we implement the measures for you, by effort or at a fixed price. You are not obliged to. The report is written so that any other web developer can implement the points as well. Whether with us or without us is entirely your decision.

You will find out what your website gets right. And what it does not.

Free in exchange for a reference. No subscription, no follow-up costs, no call afterwards.

Request the first audit in exchange for a referenceChoose your audit