SEO audit · free for new clients

What Google sees on your website.
Now you can see it too.

We check your website in seven categories against the current Google ranking factors. You get a PDF with a score, 30 to 60 findings and a concrete plan of actions.

Within one working day. Your first audit is free. No contract, no sales pressure, no follow-up costs.

Request the free auditWhat you get
From Pfullingen, Germany First audit free Delivered in 1 working day

Preview

What you get

A PDF with clear results and concrete recommendations. Click your way through the four sections.

An overall score for your organic visibility on Google plus 5 weighted category scores. A traffic light system shows where you rank and where you do not.

  • 7 dimensions analysed
  • Prioritised action plan
  • 12+ pages crawled, 44+ checks
  • Concrete effort estimates
49
Overall SEO score
Technical SEO
72
Content & E-E-A-T
30
On-page & SXO
50
Schema & data
68
Performance (CWV)
55

Sample data for illustration. Your report contains your real values.

Good to know

Every Laufwerk audit always covers your whole website: Google visibility, AI visibility in ChatGPT and others, technology, security and legal basics. This page explains in detail what the SEO part covers. You get the finished report as a PDF by email. More on the AI visibility part

You may recognise this

The sentences we hear most often from owners who call us.

If you recognise yourself in one of these sentences, the audit gives you the honest answer.

“

"My competitor ranks higher on Google. Nobody can explain to me why."

“

"I put money into advertising. The enquiries never came."

“

"An agency wanted a monthly fee. A few reports arrived and no enquiries."

“

"My website was built seven years ago. I know something is not right."

This lands in your inbox

A PDF that tells you exactly what to do.

Clearly structured. Sorted by priority. The scope scales with the size of your website. Written so that you can decide straight away what to do yourself and what to hand over.

An overall score from 0 to 100

Plus a clear explanation of exactly which points are missing. You see at a glance where you stand.

Seven individual scores

One per category. You know where the biggest lever is and where everything is already fine.

30 to 60 concrete findings

Sorted by priority. For each finding: what is wrong, why it costs you rankings, what to do about it.

Top 5 immediate actions

What you should tackle in the coming week, with the expected effect on your score.

Finished files ready to install

Schema markup, robots.txt corrections, meta tags. Ready to drop in, with no extra research.

90 day plan

For the topics that take more effort. With the order of work, an effort estimate and the expected effect.

What runs under the bonnet

44 checks. Seven categories. One report with 30 sections.

Others load your website once, run a tool over it and send you the raw data. We do more. Here is what really happens when you sign up.

44+
checks per audit
7
weighted categories
11
code snippets to install
30
sections in the report PDF
01

Crawl the website

We load every subpage and check what Google sees, including a crawl health check.

All URLs checked
02

Technical SEO

Security headers, sitemap, robots.txt, redirect chains and canonical URLs, with live requests.

Live server test
03

Core Web Vitals

We measure LCP, INP and CLS on mobile and desktop. These three values feed directly into the ranking.

Mobile and desktop
04

Validate schema markup

Every JSON-LD block is parsed and checked for completeness, @id collisions and properties.

Live against schema.org
05

Content quality

A separate rating per page against Google E-E-A-T framework. Word count, trust signals, author profiles.

Page by page
06

Analyse images

WebP and AVIF delivery, alt text, fetchPriority on LCP images, file size against display size.

Rated per image
07

AI search readiness

llms.txt, AI crawler access, how citable your content is. Included even if you do not order GEO.

8 AI crawlers checked
08

Score and rewrites

Overall score, plan of actions, finished code snippets to install. PDF and DOCX in your inbox.

PDF and DOCX

How it works

From signing up to the report in your inbox.

01

You sign up.

Your name, email address and the address of your website, plus your consent that we may use the findings as a case study and reference. The confirmation arrives immediately.

02

We start the audit.

You do not have to do anything. We crawl your website and analyse more than 200 signals.

03

PDF in your inbox.

Within one working day. The scope scales with your website: small sites give compact reports, larger sites more extensive ones.

04

You get going. We stay reachable.

If you have questions about the report, write to us. Even four weeks later. Reply within 24 hours.

Honestly

Not every website needs an audit today.

We tell you beforehand whether it is worth it for you. Here are the two lists.

Worth it if

  • You have never checked in the past two years what bothers Google about your website.
  • Your traffic has dropped inexplicably over the past few months.
  • You have put money into Google Ads and the enquiries did not come.
  • You have just launched a new website and want to know whether it is technically clean.
  • You want to sell your website or show it to an investor.

Less worth it if

  • You are planning a complete rebuild of your website in the next four weeks.
  • You already had an audit done in the past three months.
  • You have fewer than five subpages and no plans to grow.

In those cases, write to us. Sometimes our answer is: wait another three months.

Included in the audit

Seven categories, weighted into the overall score.

Each category enters the overall score with its own weight. That way you see immediately where a fix earns the most points.

01
22 %

Technical SEO

We check crawlability, indexing, robots.txt and sitemap.xml. Plus security headers, redirect chains and canonical URLs, with live requests against your server.

02
23 %

Content quality and E-E-A-T

We rate every page individually against Google E-E-A-T framework. Word count, thin content, author profiles and trust signals enter the overall score with the highest weight.

03
20 %

On-page SEO and SXO

We analyse your current Google positions and rate your pages from the user point of view. We check title tags, H1 to H3 and meta descriptions URL by URL.

04
10 %

Schema and structured data

We validate every JSON-LD block against schema.org. We check types such as Organization, LocalBusiness and BreadcrumbList for @id collisions and missing properties.

05
10 %

Performance and Core Web Vitals

We measure LCP, CLS and INP. These three values feed directly into the Google ranking. We also check image optimisation, lazy loading and caching behaviour.

06
10 %

AI search readiness

We check whether ChatGPT, Claude, Gemini and Perplexity know your site and can cite it. llms.txt, AI crawler access and how citable your content is are part of the audit.

07
5 %

Images and media

We check WebP and AVIF delivery, alt text and fetchPriority on LCP images. We document file size against display size for each image.

Why this pays off for small companies too

One check instead of a monthly fee.

One report instead of a monthly fee

An SEO agency ties you to a monthly fee, often with a minimum term. Your first audit covers every topic in one report and costs you nothing. You then know concretely what needs doing and can decide for yourself what to handle in house and what to hand over.

Useful from five subpages upwards

A small website can have just as many problems as a large one. Some are even easier to fix, because fewer places are affected.

One new order a year is enough.

If a better ranking wins you just one additional order per year, the report has paid for itself five to twenty times over. With most of our clients it is considerably more.

First audit

Your first audit is free.

One assessment covering every topic: SEO, SEA, GEO and AEO. You sign up, we check your website and the report is usually in your inbox within one working day.

What you get

  • Full assessment across every topic: SEO, SEA, GEO, AEO
  • One overall score with measures in order of priority
  • Concrete findings on your website instead of general tips
  • PDF report in your inbox, usually within one working day
  • No contract, no subscription, no follow-up costs

One condition

We keep working with the findings and use them as a case study and reference. You agree to this explicitly when you sign up. Without that consent we cannot offer the audit free of charge.

Request the free audit

You would rather we did not work with your results? Write to us and we will find another way.

The topics in detail: SEO · SEA · GEO · AEO

FAQ

What else you might want to know.

What happens after I sign up?+
You get a confirmation email immediately. We start the audit automatically and deliver the report by email within one working day. You do not have to do or supply anything in between.
Is it worth it for a small website?+
Yes. A small website can have just as many problems as a large one. We have built the audit so that it makes sense from five subpages upwards. If you are unsure, send us a short email with your address first. We will tell you whether it is worth it for you.
What makes your audit different from free tools such as PageSpeed Insights?+
Free tools give you raw data. Afterwards you know that your LCP is 3.4 seconds. What you do not know is what that means, what it costs and what to do about it. We deliver both: the raw data and the translation into business decisions, sorted by priority.
Do I need technical knowledge to use the report?+
No. We write up every problem so that you can either fix it yourself or brief a provider precisely. For each action we supply code snippets ready to drop in, in case you want to do it yourself.
What is the difference between an SEO audit and a GEO audit?+
The SEO audit examines Google. The GEO audit examines whether ChatGPT, Claude, Gemini and Perplexity know your brand and cite it in answers. A study of 75,000 brands shows that ranking well on Google often still does not mean ranking well in AI search. If you are unsure which you need first, take the full assessment, which covers SEO, SEA, GEO and AEO together.
What if the audit shows that everything is fine?+
The report is valuable then too: you have it in black and white that your website is clean and can raise your advertising budget with a clear conscience. In most audits, though, we find at least 15 opportunities to improve, often on websites that have already been optimised.
Why is the first audit free?+
Because we keep working with the findings: we use them as a case study and as a reference, and you agree to that explicitly when you sign up. Without that consent we cannot offer the audit free of charge; in that case just write to us and we will find another way.
Can you also carry out the measures from the report?+
Yes. We do that by the hour or at a fixed price. You are under no obligation, though. The report is written so that any other web developer can carry out the measures.

In one working day you will know what your website gets right. And what it does not.

Your first audit is free. No subscription, no follow-up costs, no call afterwards.

Request the free first auditHave every topic checked