SEA audit · free in exchange for a reference

Where your Google Ads budget evaporates.
Now you see it in black and white.

We check your Google Ads and Microsoft Ads account for wasted spend, weak ads and badly set bids. You get a PDF with quantified savings and a clear plan of actions.

Free in exchange for a reference, otherwise by individual offer. No contract, no access to your bank account, no sales pressure.

Request an auditWhat you get
From Pfullingen, Germany Read access is enough Free in exchange for a reference

You may recognise this

The sentences we hear most often from owners who run ads.

If you recognise yourself in one of these sentences, the audit gives you the honest answer.

“

"I pay for clicks every month, but hardly anyone gets in touch."

“

"My daily budget is gone by lunchtime. I have no idea what for."

“

"An agency looks after my ads, but I do not understand the reports."

“

"I do not know which search terms I am actually paying for."

This lands in your inbox

A PDF that tells you where your budget goes.

Clearly structured, sorted by effect. Written so that you can decide straight away what to tackle yourself and what to hand over.

Account score from 0 to 100

Plus an explanation of where your account loses money and where everything is already fine. You see where you stand at a glance.

Monthly savings potential, in euros

We quantify how much budget currently goes into wasted spend. Concrete and traceable, not vague percentages.

20 to 40 concrete findings

Sorted by effect. For each finding: what is wrong, what it costs, what to do about it.

A finished negative keyword list

Negative keywords ready to paste in, against expensive misclicks and unsuitable search queries.

Top 5 immediate levers

What to switch off or adjust this week, with the expected saving.

90 day plan

For structure, ad copy and bidding strategy. With the order of work, the effort and the expected effect.

What runs under the bonnet

30 check points. Six categories. One clear report.

Others take a quick look at the account and quote you a few numbers. We go deeper. Here is what really happens when you sign up.

30+
check points per account
6
weighted categories
2
platforms checked
1
PDF report per audit
01

Check the account structure

Campaigns, ad groups and keywords checked for clean separation and a clear topic focus.

Structure check
02

Search term report

We work through the real search queries and mark what you are paying for with no benefit.

Search terms
03

Negative keywords

We build a finished negative list against misclicks and wasted spend.

Negative list
04

Quality score

Relevance, expected click through rate and landing page experience per ad group. It lowers your cost per click.

Quality score
05

Ads and extensions

We rate ad copy, assets and extensions for relevance and click strength.

Creatives
06

Bids and budget

Bidding strategy, daily budgets and device split in relation to real conversions.

Bidding
07

Check landing pages

Does the ad match the landing page? Its load time and relevance decide whether enquiries come in.

Landing pages
08

Conversion tracking

Are the measured conversions correct? Without clean tracking you are optimising blind.

Tracking check

How it works

From signing up to the report in your inbox.

01

You sign up.

Your name, email address and the address of your website. For the free audit, in exchange for a reference, we agree the right to use it as a reference; nothing is published until you approve it. You receive a confirmation by email.

02

You give us read access.

Through Google Ads Manager or as an account export. We need no access to payment methods or bank details.

03

PDF in your inbox.

With quantified savings potential and a concrete plan of actions.

04

You get going. We stay reachable.

Questions about the report? Write to us.

Honestly

Not every account needs an audit today.

We tell you beforehand whether it is worth it for you. Here are the two lists.

Worth it if

  • You have been running ads for months, but the enquiries lag behind the costs.
  • You do not know which search terms you are actually paying for.
  • An agency looks after your account and you want an independent second opinion.
  • Your daily budget is often used up by lunchtime.
  • You want to invest more and know first whether the account is running cleanly.

Less worth it if

  • You do not have an ad account yet and have never run ads.
  • Your account has been running for less than four weeks, so the data is still missing.
  • You spend less than 300 € per month, which leaves little to save.

No account yet? Then a campaign plan makes more sense than an audit. Just write to us.

Included in the audit

Six categories, weighted into the overall score.

Each category enters the overall score with its own weight. That way you see immediately where a fix saves the most.

01
22 %

Account structure and campaigns

We check whether campaigns, ad groups and keywords are cleanly separated and focused by topic. A poor structure drives up the cost per click and muddies the reporting.

02
20 %

Search terms and wasted spend

We work through the real search queries and uncover what you are paying for that does not fit. Including a finished negative keyword list ready to paste in.

03
18 %

Quality score

Relevance, expected click through rate and landing page experience per ad group. A higher quality score lowers your cost per click directly.

04
15 %

Bids and budget

Bidding strategy, daily budgets and device split in relation to real conversions. We show where budget burns with no effect.

05
15 %

Ad copy and landing pages

We rate ad copy, assets and how well they match the landing page. An ad that points at the home page instead of a matching landing page gives away enquiries.

06
10 %

Conversion tracking

We check whether conversions are measured correctly. Without clean tracking you optimise blind and decide on the wrong numbers.

Why this pays off for small companies too

One check instead of a percentage of every euro you spend.

One report instead of a percentage of the budget

Many agencies take 10 to 20 per cent of your advertising budget, month after month. Your audit shows you in one PDF report where your money evaporates and costs you nothing in exchange for a reference.

Useful even on a small budget

Spend 500 € per month and waste 30 per cent of it, and you lose 1,800 € a year. The audit finds exactly those leaks.

Often pays for itself in the first month

If we uncover even part of the wasted spend, the audit has usually paid for itself in the first month.

Audit for a reference

Free in exchange for a reference.

Choose one of four audit types: SEO, SEA, GEO or AEO. You sign up, we check your website and you receive a PDF report with score, findings and an action plan.

What you get

  • Four audit types to choose from: SEO, SEA, GEO, AEO
  • One overall score with measures in order of priority
  • Concrete findings on your website instead of general tips
  • PDF report with an action plan in your inbox
  • No contract, no subscription, no follow-up costs

One condition

We may use the results as a case study and reference, with your company name, logo and factual findings. Nothing is published until you approve the specific text. We agree this when you sign up.

Request your audit for a reference

You would rather we did not work with your results? Write to us and we will find another way.

The topics in detail: SEO · SEA · GEO · AEO

Briefly answered

The most important questions about the SEA audit.

What does an SEA audit check?

An SEA audit checks your Google Ads and Microsoft Ads account for wasted spend. We analyse account structure, keywords, search terms, ad copy, bids, landing pages and conversion tracking. In the PDF report you see where budget is spent without effect, how high the monthly savings potential is and which measures to start with.

How much advertising budget is typically lost?

That depends on the account. Typically 20 to 40 per cent of the budget runs into wasted spend, for example through unsuitable search terms, missing negative keywords or ads that lead to the wrong landing page. We quantify the exact amount for your account per month in the report so that you can base decisions on numbers.

Does an SEA audit need access to my ad account?

We only need read access through the ads manager or an export of your reports. We get no access to payment methods, bank details or the ability to change anything. You keep full control of your account at all times and decide yourself which recommendations to implement.

FAQ

What else you might want to know.

What happens after my request?+
You receive a confirmation by email. You then give us read access to your ad account or send an export of your reports. We evaluate account, keywords and ads and send you the PDF report with quantified savings potential and a plan of actions by email. Your personal point of contact answers questions.
Which platforms do you check?+
Google Ads and Microsoft Ads (Bing) are included in the audit. We check Meta Ads (Facebook and Instagram) on request. Tell us briefly in your request which channels you use and what goal you pursue, such as enquiries, calls or sales. We then set the focus of the review accordingly.
Is my account data passed on?+
No. We use your account data solely for your report and do not pass it on to third parties. Only what you expressly approve as a reference is published, and only after you approve the specific text. Details on processing are in our privacy policy.
What if I do not run ads yet?+
Then a campaign plan makes more sense than an audit, because there is no account to review yet. Write to us briefly about what you have in mind, which services you want to promote and in which region you want to win customers. We will then tell you which step suits you.
For which budgets is an SEA audit worthwhile?+
With under 300 euros a month the savings potential is small. Above that the review pays off, and the more so the higher the budget and the more campaigns or channels you run. In the report you see the savings potential of your account per month and can decide whether an adjustment pays off.
Why is the audit free in exchange for a reference?+
Because we keep working with the findings: in return we may use the results as a case study and reference, with company name, logo and factual findings. Nothing is published until you approve the specific text. If you would rather not provide a reference, we prepare an individual offer.
Do you also implement the measures?+
On request, yes, by effort or at a fixed price. You are not obliged to. The report is written so that any other provider or your own marketing team can implement the measures. Whether with us or without us is entirely your decision, and the report stays with you in any case.

You will find out what your advertising budget is working for. And what it is not.

Free in exchange for a reference. No subscription, no follow-up costs, no call afterwards.

Request the first audit in exchange for a referenceChoose your audit