SEA audit · free for new clients
Where your Google Ads budget evaporates.
Now you see it in black and white.
We check your Google Ads and Microsoft Ads account for wasted spend, weak ads and badly set bids. You get a PDF with quantified savings and a clear plan of actions.
Within one working day. Your first audit is free. No contract, no access to your bank account, no sales pressure.
You may recognise this
The sentences we hear most often from owners who run ads.
If you recognise yourself in one of these sentences, the audit gives you the honest answer.
"I pay for clicks every month, but hardly anyone gets in touch."
"My daily budget is gone by lunchtime. I have no idea what for."
"An agency looks after my ads, but I do not understand the reports."
"I do not know which search terms I am actually paying for."
This lands in your inbox
A PDF that tells you where your budget goes.
Clearly structured, sorted by effect. Written so that you can decide straight away what to tackle yourself and what to hand over.
Account score from 0 to 100
Plus an explanation of where your account loses money and where everything is already fine. You see where you stand at a glance.
Monthly savings potential, in euros
We quantify how much budget currently goes into wasted spend. Concrete and traceable, not vague percentages.
20 to 40 concrete findings
Sorted by effect. For each finding: what is wrong, what it costs, what to do about it.
A finished negative keyword list
Negative keywords ready to paste in, against expensive misclicks and unsuitable search queries.
Top 5 immediate levers
What to switch off or adjust this week, with the expected saving.
90 day plan
For structure, ad copy and bidding strategy. With the order of work, the effort and the expected effect.
What runs under the bonnet
30 check points. Six categories. One clear report.
Others take a quick look at the account and quote you a few numbers. We go deeper. Here is what really happens when you sign up.
Check the account structure
Campaigns, ad groups and keywords checked for clean separation and a clear topic focus.
Structure checkSearch term report
We work through the real search queries and mark what you are paying for with no benefit.
Search termsNegative keywords
We build a finished negative list against misclicks and wasted spend.
Negative listQuality score
Relevance, expected click through rate and landing page experience per ad group. It lowers your cost per click.
Quality scoreAds and extensions
We rate ad copy, assets and extensions for relevance and click strength.
CreativesBids and budget
Bidding strategy, daily budgets and device split in relation to real conversions.
BiddingCheck landing pages
Does the ad match the landing page? Its load time and relevance decide whether enquiries come in.
Landing pagesConversion tracking
Are the measured conversions correct? Without clean tracking you are optimising blind.
Tracking checkHow it works
From signing up to the report in your inbox.
You sign up.
Your name, email address and the address of your website, plus your consent that we may use the findings as a case study and reference. The confirmation arrives immediately.
You give us read access.
Through Google Ads Manager or as an account export. We need no access to payment methods or bank details.
PDF in your inbox.
Within one working day, with quantified savings potential and a concrete plan of actions.
You get going. We stay reachable.
Questions about the report? Write to us, even four weeks later. Reply within 24 hours.
Honestly
Not every account needs an audit today.
We tell you beforehand whether it is worth it for you. Here are the two lists.
Worth it if
- You have been running ads for months, but the enquiries lag behind the costs.
- You do not know which search terms you are actually paying for.
- An agency looks after your account and you want an independent second opinion.
- Your daily budget is often used up by lunchtime.
- You want to invest more and know first whether the account is running cleanly.
Less worth it if
- You do not have an ad account yet and have never run ads.
- Your account has been running for less than four weeks, so the data is still missing.
- You spend less than 300 € per month, which leaves little to save.
No account yet? Then a campaign plan makes more sense than an audit. Just write to us.
Included in the audit
Six categories, weighted into the overall score.
Each category enters the overall score with its own weight. That way you see immediately where a fix saves the most.
Account structure and campaigns
We check whether campaigns, ad groups and keywords are cleanly separated and focused by topic. A poor structure drives up the cost per click and muddies the reporting.
Search terms and wasted spend
We work through the real search queries and uncover what you are paying for that does not fit. Including a finished negative keyword list ready to paste in.
Quality score
Relevance, expected click through rate and landing page experience per ad group. A higher quality score lowers your cost per click directly.
Bids and budget
Bidding strategy, daily budgets and device split in relation to real conversions. We show where budget burns with no effect.
Ad copy and landing pages
We rate ad copy, assets and how well they match the landing page. An ad that points at the home page instead of a matching landing page gives away enquiries.
Conversion tracking
We check whether conversions are measured correctly. Without clean tracking you optimise blind and decide on the wrong numbers.
Why this pays off for small companies too
One check instead of a percentage of every euro you spend.
One report instead of a percentage of the budget
Many agencies take 10 to 20 per cent of your advertising budget, month after month. Your first audit covers every topic in one report, shows you where your money evaporates and costs you nothing.
Useful even on a small budget
Spend 500 € per month and waste 30 per cent of it, and you lose 1,800 € a year. The audit finds exactly those leaks.
Often pays for itself in the first month
If we uncover even part of the wasted spend, the audit has usually paid for itself in the first month.
First audit
Your first audit is free.
One assessment covering every topic: SEO, SEA, GEO and AEO. You sign up, we check your website and the report is usually in your inbox within one working day.
What you get
- Full assessment across every topic: SEO, SEA, GEO, AEO
- One overall score with measures in order of priority
- Concrete findings on your website instead of general tips
- PDF report in your inbox, usually within one working day
- No contract, no subscription, no follow-up costs
One condition
We keep working with the findings and use them as a case study and reference. You agree to this explicitly when you sign up. Without that consent we cannot offer the audit free of charge.
You would rather we did not work with your results? Write to us and we will find another way.
FAQ
What else you might want to know.
What happens after I sign up?
Which platforms do you check?
Do you need access to my account?
What if I do not run ads yet?
How much can I realistically save?
Why is the first audit free?
Do you carry out the measures as well?
In one working day you will know what your advertising budget is working for. And what it is not.
Your first audit is free. No subscription, no follow-up costs, no call afterwards.