GEO audit · free in exchange for a reference
What ChatGPT knows about your business.
We will show you.
More and more people no longer search on Google. They ask ChatGPT, Claude or Gemini directly. If those do not know your company, enquiries are lost without you ever noticing.
We ask eight AI systems live about your sector. You see in black and white whether you come up or your competition does, plus a concrete plan for becoming visible.
Preview
What you get
A PDF with clear results and concrete recommendations. Click your way through the four sections.
A visibility score for AI search engines (ChatGPT, Claude, Gemini, Perplexity) plus 5 category scores. A traffic light system shows at once where AI work is needed.
- 6 dimensions analysed
- Prioritised action plan
- 12+ pages crawled, 44+ checks
- Concrete effort estimates
Sample data for illustration. Your report contains your real values.
Good to know
Laufwerk offers four audit types to choose from: SEO, SEA, GEO and AEO. Every audit delivers a PDF report with score, findings and a plan of actions. This page explains in detail what the GEO audit covers. More on the SEO audit. For the basics and a practical example with real measurements, read our guide GEO optimisation: getting named by AI.
You may recognise this
What owners say before they request the audit.
If one of these sentences sounds familiar, the audit gives you the answer.
"A client told me ChatGPT had recommended my competitor. Not me."
"Younger enquirers often ask about things they got from an AI answer."
"I have no idea whether my brand comes up in ChatGPT or Claude at all."
"My SEO is good. Still, I feel that fewer people find me online."
This lands in your inbox
A PDF that shows what AI knows about you. And what it does not.
With real screenshots of AI answers. With a comparison against your competitors. With a concrete plan of what you need to do.
AI visibility score from 0 to 100
Plus a comparison with your three most important competitors. You see in black and white whether AI knows you or prefers your competition.
Live test with eight AI models
We put eight typical questions from your sector to ChatGPT, Claude, Gemini, Perplexity and others. The answers appear as screenshots in the report.
Nine categories rated individually
From brand authority through schema markup to topic coverage. Each with its own score and an explanation.
Finished files ready to install
llms.txt, AI optimised schema markup, robots.txt corrections for AI crawlers. Ready to drop in.
Top 5 immediate actions
What you should tackle in the next two weeks to become more visible in AI answers, with the expected effect.
90 day plan
For topics that take more effort: YouTube strategy, LinkedIn visibility, Reddit mentions. With the order of work and the effort involved.
What runs under the bonnet
44 checks. Eight AI models. One report with 30 sections.
Others load your website once, run a tool over it and send you the raw data. We do more. Here is what really happens when you sign up.
Crawl the website
We load every subpage, check availability and collect your content.
12+ pages loadedCheck access files
We read robots.txt and llms.txt line by line and validate AI bot access.
Live requestsValidate schema markup
Every JSON-LD block is parsed and checked against the schema.org standard.
sameAs and org dataQuery eight AI models
Sector questions put to GPT, Claude, Gemini, Perplexity, DeepSeek, MiniMax, Mistral and Sonar.
16+ real answersMeasure citability
How likely is an AI to quote your text verbatim? Plus a brand authority rating.
Score 0 to 100Compare the competition
Share of voice: how often do you come up compared with your three most important competitors?
Competitor comparisonPlatform readiness
A separate score per AI platform: Google AI Overviews, ChatGPT, Perplexity, Gemini, Bing.
5 platformsProduce the report
Plan of actions, finished texts ready to install, schema snippets. PDF and DOCX in your inbox.
PDF and DOCXHow it works
From signing up to the report in your inbox.
You sign up.
Your name, email address and the address of your website. For the free audit, in exchange for a reference, we agree the right to use it as a reference; nothing is published until you approve it. You receive a confirmation by email.
We start the audit.
We ask eight AI models about your sector live, examine your website and look at your brand profile across the web.
PDF in your inbox.
With screenshots of AI answers, scores, a comparison and a plan of actions. The scope scales with your website.
You get going. We stay reachable.
If you have questions about the report, write to us.
Honestly
Not every sector needs a GEO audit today.
We tell you beforehand whether it is worth it for you. Here are the two lists.
Worth it if
- Your sector is discussed on LinkedIn, Reddit or YouTube.
- You sell not only locally but across Germany or internationally.
- You notice that younger enquirers mention content they got from AI answers.
- You work in a knowledge driven sector: consulting, software, education, B2B services.
- You want to know whether your competition is already further ahead in ChatGPT than you are.
Less worth it if
- You rely purely on passing trade (a bakery, a hairdresser, the takeaway round the corner).
- Your website has fewer than ten subpages and you have no plans to grow.
- You are in a niche that is not discussed online.
In those cases, write to us. We will tell you whether an SEO audit would be the better choice for you.
Included in the audit
Nine categories, each with a clear score.
So that you do not just get a score but know where it comes from: each category gives a number from 0 to 100 and a concrete explanation.
AI citability
We rate whether ChatGPT, Claude or Perplexity would quote a paragraph of your website verbatim. The quality of your answer blocks, their structure and concrete figures all feed into the score.
Brand authority
We check your visibility on Wikipedia, Reddit, YouTube, LinkedIn and in news sources. These platforms give AI models the signals they use to identify a brand.
AI crawler access
We read robots.txt line by line and check which AI bots are allowed to read your site. In most audits we find at least one bot that is blocked by accident.
Schema.org and structured data
We parse every JSON-LD block and validate it against the schema.org standard. We also check the links to ten external platforms for completeness.
E-E-A-T and content quality
We rate experience, expertise, authoritativeness and trust against Google Search Quality Rater Guidelines. Veto points can cap the overall score.
Platform specific readiness
Google AI Overviews, ChatGPT web search, Perplexity, Gemini and Bing Copilot follow different logics. We rate each platform separately and show where action is needed.
Topic coverage
We check whether your website answers the typical questions of your audience in full. AI models synthesise from several sources. Anyone who gives half answers gets passed over.
AI competitor comparison
We put typical sector questions to eight AI models and compare how often you and your competitors appear in the answers. Not an estimate, real queries.
Growth plan
You get 5 to 8 prioritised measures with an effort estimate and the expected effect. Each measure is tied to a specific AI platform.
Why this pays off for small companies too
Start early and you are well ahead in twelve months.
One report instead of monthly consultancy fees
Agencies bill AI visibility consulting as a monthly fee. Your audit delivers the same depth of analysis in one PDF report and costs you nothing in exchange for a reference.
Younger customers search differently
More than 25 per cent of searches by people under 35 now start in AI chatbots. If that generation is your customer base, AI visibility is no longer a luxury.
Being early pays off more
Most websites have done nothing at all for AI visibility. Start now and in twelve months you will be considerably more visible than the competition that waits.
Audit for a reference
Free in exchange for a reference.
Choose one of four audit types: SEO, SEA, GEO or AEO. You sign up, we check your website and you receive a PDF report with score, findings and an action plan.
What you get
- Four audit types to choose from: SEO, SEA, GEO, AEO
- One overall score with measures in order of priority
- Concrete findings on your website instead of general tips
- PDF report with an action plan in your inbox
- No contract, no subscription, no follow-up costs
One condition
We may use the results as a case study and reference, with your company name, logo and factual findings. Nothing is published until you approve the specific text. We agree this when you sign up.
You would rather we did not work with your results? Write to us and we will find another way.
Briefly answered
The most important questions about GEO optimization.
What is GEO optimization?
GEO stands for Generative Engine Optimization. It means preparing your content and your brand so that ChatGPT, Claude, Gemini and Perplexity know you, classify you correctly and name you in answers. This works through clear facts, reliable sources, structured data and a website that AI crawlers can read.
How do you measure AI visibility?
You put typical customer questions from your industry to several AI models and evaluate whether your brand is named, how accurate the statements are and which sources are cited. We test live with eight models, compare you with competitors and document every answer as a screenshot.
What is the difference between SEO and GEO?
SEO optimizes for rankings in the Google results list. GEO optimizes for AI models naming your brand in their answers and citing it as a source. The two build on each other but are not the same: ranking far up on Google does not mean ChatGPT recommends you automatically. That is why we check both channels separately.
FAQ
What else you might want to know.
What happens after my request?
Why do I need GEO alongside SEO?
Is it worthwhile for my small business too?
Can I combine several audit types?
Is my content used to train AI models?
What if my brand is not mentioned at all?
Why is the audit free in exchange for a reference?
Can you also implement the measures from the report?
You will find out whether ChatGPT knows you. Or your competition.
Free in exchange for a reference. No subscription, no follow-up costs, no call afterwards.