GEO audit · free for new clients

What ChatGPT knows about your business.
We will show you.

More and more people no longer search on Google. They ask ChatGPT, Claude or Gemini directly. If those do not know your company, enquiries are lost without you ever noticing.

We ask eight AI systems live about your sector. You see in black and white whether you come up or your competition does, plus a concrete plan for becoming visible.

Request the free auditWhat you get
From Pfullingen, Germany First audit free Delivered in 1 working day

Preview

What you get

A PDF with clear results and concrete recommendations. Click your way through the four sections.

A visibility score for AI search engines (ChatGPT, Claude, Gemini, Perplexity) plus 5 category scores. A traffic light system shows at once where AI work is needed.

  • 6 dimensions analysed
  • Prioritised action plan
  • 12+ pages crawled, 44+ checks
  • Concrete effort estimates
67
GEO score
AI visibility
45
Brand authority
38
Schema & data
72
AI crawler access
88
E-E-A-T
67

Sample data for illustration. Your report contains your real values.

Good to know

Every Laufwerk audit always covers your whole website: Google visibility, AI visibility in ChatGPT and others, technology, security and legal basics. This page explains in detail what the AI visibility part covers. You get the finished report as a PDF by email. More on the SEO part

You may recognise this

What owners say before they request the audit.

If one of these sentences sounds familiar, the audit gives you the answer.

“

"A client told me ChatGPT had recommended my competitor. Not me."

“

"Younger enquirers often ask about things they got from an AI answer."

“

"I have no idea whether my brand comes up in ChatGPT or Claude at all."

“

"My SEO is good. Still, I feel that fewer people find me online."

This lands in your inbox

A PDF that shows what AI knows about you. And what it does not.

With real screenshots of AI answers. With a comparison against your competitors. With a concrete plan of what you need to do.

AI visibility score from 0 to 100

Plus a comparison with your three most important competitors. You see in black and white whether AI knows you or prefers your competition.

Live test with eight AI models

We put eight typical questions from your sector to ChatGPT, Claude, Gemini, Perplexity and others. The answers appear as screenshots in the report.

Nine categories rated individually

From brand authority through schema markup to topic coverage. Each with its own score and an explanation.

Finished files ready to install

llms.txt, AI optimised schema markup, robots.txt corrections for AI crawlers. Ready to drop in.

Top 5 immediate actions

What you should tackle in the next two weeks to become more visible in AI answers, with the expected effect.

90 day plan

For topics that take more effort: YouTube strategy, LinkedIn visibility, Reddit mentions. With the order of work and the effort involved.

What runs under the bonnet

44 checks. Eight AI models. One report with 30 sections.

Others load your website once, run a tool over it and send you the raw data. We do more. Here is what really happens when you sign up.

44+
checks per audit
8
AI models queried live
11
texts ready to install
30
sections in the report PDF
01

Crawl the website

We load every subpage, check availability and collect your content.

12+ pages loaded
02

Check access files

We read robots.txt and llms.txt line by line and validate AI bot access.

Live requests
03

Validate schema markup

Every JSON-LD block is parsed and checked against the schema.org standard.

sameAs and org data
04

Query eight AI models

Sector questions put to GPT, Claude, Gemini, Perplexity, DeepSeek, MiniMax, Mistral and Sonar.

16+ real answers
05

Measure citability

How likely is an AI to quote your text verbatim? Plus a brand authority rating.

Score 0 to 100
06

Compare the competition

Share of voice: how often do you come up compared with your three most important competitors?

Competitor comparison
07

Platform readiness

A separate score per AI platform: Google AI Overviews, ChatGPT, Perplexity, Gemini, Bing.

5 platforms
08

Produce the report

Plan of actions, finished texts ready to install, schema snippets. PDF and DOCX in your inbox.

PDF and DOCX

How it works

From signing up to the report in your inbox.

01

You sign up.

Your name, email address and the address of your website, plus your consent that we may use the findings as a case study and reference. The confirmation arrives immediately.

02

We start the audit.

We ask eight AI models about your sector live, examine your website and look at your brand profile across the web.

03

PDF in your inbox.

Within one working day. With screenshots of AI answers, scores, a comparison and a plan of actions. The scope scales with your website.

04

You get going. We stay reachable.

If you have questions about the report, write to us. Even four weeks later. Reply within 24 hours.

Honestly

Not every sector needs a GEO audit today.

We tell you beforehand whether it is worth it for you. Here are the two lists.

Worth it if

  • Your sector is discussed on LinkedIn, Reddit or YouTube.
  • You sell not only locally but across Germany or internationally.
  • You notice that younger enquirers mention content they got from AI answers.
  • You work in a knowledge driven sector: consulting, software, education, B2B services.
  • You want to know whether your competition is already further ahead in ChatGPT than you are.

Less worth it if

  • You rely purely on passing trade (a bakery, a hairdresser, the takeaway round the corner).
  • Your website has fewer than ten subpages and you have no plans to grow.
  • You are in a niche that is not discussed online.

In those cases, write to us. We will tell you whether an SEO audit would be the better choice for you.

Included in the audit

Nine categories, each with a clear score.

So that you do not just get a score but know where it comes from: each category gives a number from 0 to 100 and a concrete explanation.

01
01

AI citability

We rate whether ChatGPT, Claude or Perplexity would quote a paragraph of your website verbatim. The quality of your answer blocks, their structure and concrete figures all feed into the score.

02
02

Brand authority

We check your visibility on Wikipedia, Reddit, YouTube, LinkedIn and in news sources. These platforms give AI models the signals they use to identify a brand.

03
03

AI crawler access

We read robots.txt line by line and check which AI bots are allowed to read your site. In most audits we find at least one bot that is blocked by accident.

04
04

Schema.org and structured data

We parse every JSON-LD block and validate it against the schema.org standard. We also check the links to ten external platforms for completeness.

05
05

E-E-A-T and content quality

We rate experience, expertise, authoritativeness and trust against Google Search Quality Rater Guidelines. Veto points can cap the overall score.

06
06

Platform specific readiness

Google AI Overviews, ChatGPT web search, Perplexity, Gemini and Bing Copilot follow different logics. We rate each platform separately and show where action is needed.

07
07

Topic coverage

We check whether your website answers the typical questions of your audience in full. AI models synthesise from several sources. Anyone who gives half answers gets passed over.

08
08

AI competitor comparison

We put typical sector questions to eight AI models and compare how often you and your competitors appear in the answers. Not an estimate, real queries.

09
09

Growth plan

You get 5 to 8 prioritised measures with an effort estimate and the expected effect. Each measure is tied to a specific AI platform.

Why this pays off for small companies too

Start early and you are well ahead in twelve months.

One report instead of monthly consultancy fees

Agencies bill AI visibility consulting as a monthly fee. Your first audit covers every topic in one report, delivers the same depth of analysis and costs you nothing.

Younger customers search differently

More than 25 per cent of searches by people under 35 now start in AI chatbots. If that generation is your customer base, AI visibility is no longer a luxury.

Being early pays off more

Most websites have done nothing at all for AI visibility. Start now and in twelve months you will be considerably more visible than the competition that waits.

First audit

Your first audit is free.

One assessment covering every topic: SEO, SEA, GEO and AEO. You sign up, we check your website and the report is usually in your inbox within one working day.

What you get

  • Full assessment across every topic: SEO, SEA, GEO, AEO
  • One overall score with measures in order of priority
  • Concrete findings on your website instead of general tips
  • PDF report in your inbox, usually within one working day
  • No contract, no subscription, no follow-up costs

One condition

We keep working with the findings and use them as a case study and reference. You agree to this explicitly when you sign up. Without that consent we cannot offer the audit free of charge.

Request the free audit

You would rather we did not work with your results? Write to us and we will find another way.

The topics in detail: SEO · SEA · GEO · AEO

FAQ

What else you might want to know.

What happens after I sign up?+
You get a confirmation email immediately. We start the audit automatically: eight AI models are queried live with sector questions, your website is crawled, external platforms are checked. Within one working day the PDF lands in your inbox.
What is GEO and why do I need it alongside SEO?+
SEO optimises for Google rankings. GEO optimises for AI models that cite sources in their answers. A study of 75,000 brands shows that YouTube mentions correlate with AI citations at 0.74, while domain rating, a classic SEO metric, correlates at only 0.27. Ranking well on Google does not automatically mean ranking well in ChatGPT.
Is this worth it for my small company?+
Yes, from about ten subpages upwards. A small website can appear in AI search just as well as a large one, provided it meets a few minimum criteria. It is particularly worthwhile if you sell beyond your region, work in consulting or software, or have younger customers. With purely passing trade, such as a bakery or a hairdresser, probably not. Send us an email with your address first and we will tell you honestly whether it fits.
What does the full package add over a single audit?+
The full assessment covers every topic together: SEO for your Google ranking, SEA for your Google ads, GEO for the AI visibility of your brand and AEO for answer visibility. You get one combined plan of actions. The first audit is free, and in return we may use the findings as a case study and reference.
Will my content be used to train AI models?+
No. We load your site once through our own crawler, evaluate it and use it solely for your report. We do not feed any training pipeline.
What if the report shows that my brand is not mentioned at all?+
That is in fact the most common case. It is exactly what the plan of actions is for: concrete steps for becoming more visible over the next 90 days, starting with the platforms that count most in your sector.
Why is the first audit free?+
Because we keep working with the findings: we use them as a case study and as a reference, and you agree to that explicitly when you sign up. Without that consent we cannot offer the audit free of charge; in that case just write to us and we will find another way.
Can you also carry out the measures from the report?+
Yes, on request. We do that by the hour or at a fixed price. You are under no obligation, though. The report is written so that any other web developer or marketing manager can carry out the measures.

In one working day you will know whether ChatGPT knows you. Or your competition.

Your first audit is free. No subscription, no follow-up costs, no call afterwards.

Request the free first auditHave every topic checked