AEO audit · free in exchange for a reference

The answer ChatGPT reads out.
Does it come from you?

When someone asks an AI, exactly one source becomes the answer. A featured snippet, a Google AI Overview, a voice assistant. If your competitor is there instead of you, the enquiry goes to them without you noticing.

Laufwerk, an IT agency from Pfullingen near Reutlingen in Germany, checks every important page for whether AI picks up your text as the direct answer, plus a concrete plan for becoming the cited source.

Request an auditWhat you get
From Pfullingen, Germany Free in exchange for a reference PDF report by email

Preview

What you get

A PDF with clear results and concrete recommendations. Click your way through the four sections.

An answer score for featured snippets, Google AI Overviews, People Also Ask and voice search, plus 5 category scores. A traffic light system shows at once whether AI cites your content as a direct answer.

  • 6 dimensions analysed
  • Prioritised action plan
  • 12+ pages crawled, 44+ checks
  • Concrete effort estimates
66
AEO score
Answer readiness
82
Question coverage
54
Answer schema
78
Crawler access
61
Entity & authority
52

Sample data for illustration. Your report contains your real values.

You may recognise this

What owners say before they request the audit.

If one of these sentences sounds familiar, the audit gives you the answer.

“

"A prospect told me ChatGPT gave him an answer naming another company. Not us."

“

"We have good content, but I never see us appear in an AI answer."

“

"The answer box at the top of Google shows somebody else, even though we have the better answer."

“

"The voice assistant reads out another website answer, not ours."

This lands in your inbox

A PDF that shows which of your answers AI picks up. And which it does not.

With an answer score per page. With snippet ready rewrites. With finished schema ready to install.

Answer score from 0 to 100

One number per key page: how likely an AI is to take your text as the direct answer. Plus an overall score across all six categories.

Snippet ready rewrites

Your weakest passages, rewritten to 40 to 60 words that fit the answer box. The original and our suggestion side by side.

Six categories rated individually

From answer readiness through question coverage to factual accuracy. Each with its own score and a concrete explanation.

Finished answer schema

FAQPage, HowTo and Speakable as JSON-LD ready to install. Matching your visible text exactly, no schema spam.

A map of your audience questions

The real questions your customers ask, including the People Also Ask gaps you do not answer today.

Top actions and a 90 day plan

What to do this week, and what takes more effort. Prioritised, with an effort estimate and the expected effect.

In short

AEO or GEO? The difference.

Both make you visible in AI, but in different places. This helps you decide what you need first.

AEO: the answer

Makes sure the one extractable answer to a specific question comes from you. Featured snippet, Google AI Overview, People Also Ask, voice. Question by question.

This page. One of four audits.

GEO: the brand

Makes sure AI knows your brand in general, places it correctly and recommends it. Reputation, entity, mentions on the platforms AI learns from.

Go to the GEO audit

Focused on the classic Google ranking? Go to the SEO audit

What runs under the bonnet

40 checks. Six categories. Every answer measured on its own.

Others load your website once and send raw data. We measure every answer against the logic of the answer box. Here is what happens when you sign up.

40+
checks per audit
6
answer categories rated
5+
answer engines checked
1
PDF report per audit
01

Crawl the key pages

We load your most important pages and extract every passage that answers a question.

12+ pages loaded
02

Check answer crawlers

robots.txt and llms.txt line by line: are GPTBot, ClaudeBot, PerplexityBot and Google-Extended allowed to read?

Live requests
03

Measure lead answers

Does the first paragraph after each question heading answer the question directly, without preamble?

Passage score
04

Snippet suitability

We check the length, self-contained context and structure of every answer against the logic of the answer box.

40 to 60 words
05

Match question coverage

Real user questions and People Also Ask against your content: what do you answer, what is missing?

Question clusters
06

Validate answer schema

Every FAQPage, HowTo and Speakable block is parsed and checked against the schema.org standard.

JSON-LD checked
07

Platform readiness

A separate score per engine: Google AI Overviews, ChatGPT, Perplexity, Bing Copilot and voice.

5 engines
08

Produce the report

Answer score, snippet ready rewrites, schema snippets and a plan of actions. PDF and DOCX in your inbox.

PDF and DOCX

How it works

From signing up to the report in your inbox.

01

You sign up.

Your name, email address and the address of your website. For the free audit, in exchange for a reference, we agree the right to use it as a reference; nothing is published until you approve it. You receive a confirmation by email.

02

We start the audit.

We crawl your key pages, check answer crawlers and schema and measure how snippet ready each answer is.

03

PDF in your inbox.

With an answer score, snippet ready rewrites, schema snippets and a plan of actions.

04

You get going. We stay reachable.

Questions about the report? Write to us.

Honestly

Not every website needs an AEO audit today.

We tell you beforehand whether it is worth it for you. Here are the two lists.

Worth it if

  • Your audience asks questions that get answered online (consulting, software, B2B, trades that need explaining).
  • You have FAQ, service or guide content that answers can be drawn from.
  • You notice that enquirers mention content they got from AI answers.
  • You want to know whether the Google answer box reads out your page or your competitor.
  • You sell not only to passing trade but beyond your region.

Less worth it if

  • You rely purely on passing trade with no online research (a takeaway, the kiosk round the corner).
  • Your website has hardly any content of its own and you have no plans to build some.
  • Your service is never searched for as a question or put to an AI.

In those cases, write to us. We will tell you whether an SEO or GEO audit would be the better choice for you.

Included in the audit

Six categories, each with a clear score.

So that you do not just get a score but know where it comes from: each category gives a number from 0 to 100 and a concrete explanation.

01

Answer readiness

We rate whether the first paragraph after each question answers it in 40 to 60 words, whether the passage makes sense without the rest of the page, and whether lists and tables give the answer structure.

02

Question coverage and search intent

We match your content against the real questions of your audience, including People Also Ask. You see which comparison and background questions you do not answer yet.

03

Answer crawler access

We read robots.txt and llms.txt line by line and check whether GPTBot, ClaudeBot, PerplexityBot and Google-Extended are allowed to read your answers, and whether the text is in the HTML server side.

04

Answer schema

FAQPage, QAPage, HowTo and Speakable: we check whether your markup exists, is valid and matches the visible text, and supply the missing snippets ready made.

05

Entity and authority

We check whether answer engines recognise your brand and your authors as a trustworthy source: about page, sameAs links, author profiles and consistent company data.

06

Freshness and factual accuracy

We check update dates, sourced figures and internal consistency. Answer engines prefer to cite fresh, verifiable facts rather than marketing claims.

Why this pays off for small companies too

Answer clearly early and you are well ahead in twelve months.

One report instead of a monthly retainer

Agencies bill AI visibility as a monthly retainer. Your audit delivers the same depth of analysis in one PDF report and costs you nothing in exchange for a reference.

One question, one answer, one source

An AI answer rarely has room for second place. Whoever is the cited source gets the enquiry. Whoever is not does not appear at all.

Answer clearly now and you are in front

Most websites still deliver marketing copy instead of clear answers. A small step on the answers gives a big lead today.

Audit for a reference

Free in exchange for a reference.

Choose one of four audit types: SEO, SEA, GEO or AEO. You sign up, we check your website and you receive a PDF report with score, findings and an action plan.

What you get

  • Four audit types to choose from: SEO, SEA, GEO, AEO
  • One overall score with measures in order of priority
  • Concrete findings on your website instead of general tips
  • PDF report with an action plan in your inbox
  • No contract, no subscription, no follow-up costs

One condition

We may use the results as a case study and reference, with your company name, logo and factual findings. Nothing is published until you approve the specific text. We agree this when you sign up.

Request your audit for a reference

You would rather we did not work with your results? Write to us and we will find another way.

The topics in detail: SEO · SEA · GEO · AEO

Briefly answered

The most important questions about the AEO audit.

What is an AEO audit?

An AEO audit checks whether your content is taken as the direct answer: in featured snippets, Google AI Overviews, ChatGPT, Perplexity and by voice assistants. We rate your key pages with an answer score, check schema markup and deliver ready-written rewrites. You also receive a plan of actions for the next 90 days.

How does my page become the answer in Google and ChatGPT?

Answer engines take texts that answer a question clearly and briefly: a definition in the first paragraph, clean headings, a logical structure and suitable schema markup such as FAQPage. We show you per page which of these building blocks are missing and rewrite the weakest passages so that they can be extracted.

Do I need AEO if I already do SEO?

Usually yes, because a good ranking does not guarantee an answer box. A page can rank third and still never be read out as an answer because its text contains no clearly extractable statement. AEO adds exactly this layer to SEO and works question by question on the passages customers actually search for.

FAQ

What else you might want to know.

What is AEO and how does it differ from SEO?+
AEO stands for Answer Engine Optimization. It optimizes your content to appear as the direct answer in featured snippets, Google AI Overviews, ChatGPT, Perplexity and voice assistants. SEO optimizes for the classic results list on Google. A page can rank well and still never be read out as an answer.
What is the difference between AEO and GEO?+
GEO makes sure AI knows, classifies and recommends your brand in general. That is broad and concerns reputation and entity. AEO provides the concrete, extractable answer to a single question and works question by question. If you are unsure, send us your URL and we will tell you what makes sense first.
What happens after my request?+
You receive a confirmation by email. We crawl your key pages, check answer crawler access and schema, measure how snippet ready each answer is and match your question coverage. You receive the result as a PDF report by email, with answer score, rewrites and a plan of actions.
Is it worthwhile for a small business too?+
Yes, as soon as your target group asks questions that are answered online. Consulting, software, B2B services and trades that need explaining benefit in particular. For pure walk-in trade without online research it is less worthwhile. Send us your URL before you request the audit and we will tell you honestly whether it suits you.
Do I need a blog for this?+
No, not necessarily. Many answer opportunities are already in your service and FAQ pages. The audit shows which existing pages you can make snippet ready with small rewrites and where new content is really worthwhile. That way you invest effort only where it makes an answer box more likely.
Do you also implement the measures?+
Yes, on request. Laufwerk is an IT agency from Pfullingen near Reutlingen and implements answer schema, rewrites and speakable by effort or at a fixed price. You are not obliged to. The report is written so that any web manager can implement the measures on their own.
Is my content used to train AI models?+
No. We load your page once through our own crawler, evaluate it solely for your report and do not feed a training pipeline. Your content stays with us, and only what you expressly approve as a reference is published. We also do not make your content available to third parties.
Why is the audit free in exchange for a reference?+
Because we keep working with the findings: in return we may use the results as a case study and reference, with company name, logo and factual findings. Nothing is published until you approve the specific text. If you would rather not provide a reference, we prepare an individual offer.

You will find out whether AI reads out your answer. Or your competitor.

Free in exchange for a reference. No subscription, no follow-up costs, no call afterwards.

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